Resume
Professional Experience
2024 - Present
Full-Time Parent
Career Break
London, UK
I have had the privilege of taking time out from my career to be a full time stay at home parent to my firstborn, while relocating as a family to the UK from the US.
2022 - 2024
Experience Strategy Manager
PwC | Experience Center
New York, USA
I led multidisciplinary teams to deliver user-centric digital transformations, applying human-centered design principles to help organizations reimagine and launch digital experiences and drive business outcomes.
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Developed enterprise-wide digital strategies that improved customer satisfaction, drove adoption/retention, and grew revenue.
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Translated strategic opportunities into clear design direction, leading UX/UI teams to develop wireframes, prototypes, and design systems that have resulted in over 60% improvements in usability.
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Aligned stakeholders across complex organizations to drive iterative product and program roadmap ideation and optimization.
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Delivered $1.5M in consulting projects - managing cross-functional teams of strategists, UX/UI designers, and technologists.
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Drove $4.45M in business development through strategic RFP responses, including contracting, scoping, and resource planning.
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Mentored 6 strategists as an official career coach, resulting in several promotions within PwC’s competitive advancement cycle.
2019 - 2022
Senior Experience Strategist
PwC | Experience Center
New York, USA
I led myself and coached others in understanding, distilling, and defining end-user needs, translating primary research into actionable opportunities and requirements to enhance cross-channel digital touchpoints.
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Managed teams and vendors to conduct both large and small scale quantitative, qualitative, and market research studies.
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Designed and facilitated 200 hours of usability tests to assess current state experiences and validate new prototypes/concepts.
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Translated user research into actionable product requirements and managed the continuous refinement of product backlogs.
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Designed and facilitated cross-functional collaborative workshops - in-person, virtual, and hybrid - to align stakeholders, accelerate project delivery, and foster innovative ideation.
2016 - 2019
Experience Strategist
PwC | Experience Center
New York, USA
I immersed myself in the practices of human-centered design, putting myself in the shoes of end users to uncover insights that shaped & informed meaningful digital strategies.
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Executed current state assessments of pre- and post-authenticated digital experiences, across both web and mobile apps, analyzing site heuristics, accessibility, SEO, site analytics, social media, and competitive positioning.
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Conducted ethnographic research, including user interviews & field observations, to inform product development strategies.
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Developed comprehensive documentation of current and future state user experiences, including customer/employee journeys, service blueprints, and personas, with a focus on data-driven storytelling and interactive assets.
Professional Skillset
Product Strategy & Management
Digital Product Development, Roadmap Planning, Product Lifecycle Management, Product Innovation, Digital Strategy, Experience Strategy, Future State Visioning, Requirements Definition, User Stories, Feature Cards
Human-Centered Design
UX Research, Usability Testing, Journey Mapping, Personas, Prototyping, Design Thinking, Data Driven Insights
Leadership & Collaboration
Cross-Functional Team Leadership, Stakeholder Alignment, Workshop Design & Facilitation, Mentorship
Tools & Methodologies
Agile Methodologies, JIRA, Figma, Jobs to be Done Framework
Education
B.S. in Business (Concentration in Finance & Marketing)
New York University | Leonard N. Stern School of Business
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Minor in the Business of Entertainment, Media, and Technology
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Accolades | Captain of NYU's Cross Country & Track team, Dean's List, Intercollegiate Athletics Committee's Honor Roll, Student-Athlete Academic Honor Roll, UAA All-Academic Honor