Project Spotlights
I invite you to explore some of my favorite projects. My work demonstrates my ability to flex across strategy, design, and implementation, bridging the gap between vision and execution and ensuring seamless product development from ideation to launch.
​
Reach out to me, I'd love to talk more about my past work and how I can bring my expertise to your organization to reimagine your most complex user experiences.
U.S. Credit Bureau
Crisis-Response Digital Platform
Delivered a new app for a U.S. credit bureau in under five months, helping millions secure their profiles post-security breach crisis.
​
The MVP product received a ~4.2 star review across iOS and Android app stores in the first 3 months vs. the 3.7 star rating typical of financial service apps.
​
Key Skills | VoC Research, Journey Maps, KPIs, Personas, MVP definition, Usability Testing
U.S. Credit Bureau
Unified Digital Ecosystem
Led the usability workstream to consolidate four siloed services into a single user platform for a U.S. credit bureau, achieving a 64% improvement in usability.​
​
Key Skills | Digital Ecosystem Assessment, Service Blueprints, MVP definition, Wireframing, Prototyping, Requirements Definition, Usability Testing
Life Insurance Provider
Digital Ecosystem Assessment
Led a team of strategists & external contractors to conduct a comprehensive digital ecosystem assessment for a Life Insurance Provider's pre-authenticed web & mobile experiences. These insights were used to shape the future state vision & website redesign.
​
Key Skills | Usability Heuristics, Accessibility (WCAG), SEO, Social Media Analysis, Site Traffic, Marketing Materials, Competitive Analysis
Wealth Management Firm
"White Glove" Experience Vision & Roadmap
Defined a future-state vision and 5-year roadmap with 180+ digital service opportunities to extend a wealth management firm's "white glove" experience into digital.
​
Key Skills | Customer Lifecycle Analysis, Journey Maps, Personas, Segmentation, Large Scale Workshops, Business Cases, Requirements
B2B Technology Firm
Service Design at Scale
Designed an interactive service blueprint in Figma for a B2B tech firm, detailing 12 optimized touchpoints, 100 enabling capabilities, and supporting business cases / feature cards to improve customer and employee experiences.​
​
Key Skills | Interactive Service Blueprints, Figma, Business Cases, Personas, VoC & VoE Research, Future State Vision, KPIs
